Some recent comments on these pages regarding the future of streaming and downloadable music have reminded me how difficult it can be for composers to convince normal, right-thinking people that their work deserves payment.
To paraphrase Phil Fried’s comments on Brian Brandt’s Spotify article, our society doesn’t have a problem with valuing art as much as it has a problem with valuing artists. The recognition that an artist is talented or even personally significant to the consumer doesn’t always translate into consumers being willing to compensate the artist fairly, as they would surely expect to do in any other economic transaction.
Certainly, there are times when artists do and should work for free: for apprentice work, mainly, and also for projects in which the artist is being compensated in some other way—sometimes it is wise to let an enthusiastic school orchestra that otherwise couldn’t afford it to rent parts for the cost of postage, or to do some uncompensated work in order to gain needed experience or create work that will generate income down the road. But there are many who balk at the idea of compensating artists at all, or worse, who are completely unaware it’s even something they should consider. I’ve composed my share of free pieces, but more than once I’ve been miffed by people who liked my music enough to want to premiere a new work, but expected me to be grateful enough to work for several months without compensation.
I can’t speak much for downloadable music since I’ve yet to make a dent in that area. But perhaps if our supporters had a better sense of how paying the composer is a better deal for them they’d be far more generous. So what’s in it for those who choose to pay composers fairly rather than robbing them blind?
—We all know composers can be somewhat unreliable, disheveled beings, and many a composer has finished their project late or not at all. Paying your composer is a signal to them that you mean business, and that they will be expected to deliver; without that payment (and the potential threat of its withdrawal) commissioners have very little control if a composer walks. Business relationships where only one party has something to lose rarely end well for either.
—If you’re dealing with the kind of composer who composes often (usually the kind people want to work with!), they’re likely to have busy schedules filling up months or years ahead of time; offering a composer even a modest commission (as opposed to “requesting a piece”) will cause your composer to lock that composing time into his or her schedule. Otherwise, there’s no reason that composer shouldn’t take on any conflicting project that comes along with the promise of fair payment.
—A good commission is both a piece of music and a product, tailored to the needs and desired effects requested by the commissioning party. By paying for the music, you telegraph that it’s something of value and by extension that the commissioning party has done something of value, too. A commission is an investment that will pay many dividends down the line if it garners attention for the performer/s and helps focus attention on their unique traits and skills. When our supporters try to get work for free instead of properly commissioning it, the joke’s on them as they lose the chance to tell a powerful story about their passion for music; likewise, they forfeit any right to direct the composer to the kind of work that will present the performers in the best light.
I could go on and on about why composers deserve to be compensated, but in some ways I find it more effective to make the argument above: namely, that from the commissioner’s perspective there is much to be gained by paying composers for their work, even from the perspective of pure self-interest. Funding may be scarce, but letting a composer know that you’d like to pay them fairly but need time and help finding a way to raise the money is a great way to begin, and will inevitably lead to the composer taking the project more seriously than had you began by dismissing his or her right to expect compensation.