Articles

Jazz Audience Development: The Gender Factor

International Sweethearts of Rhythm

Casual observation of the audience for jazz reveals that it is predominantly male, which also reflects the average jazz band personnel. One wonders aloud whether consumers witnessing more women on the bandstand might ever translate to an increase in women in the jazz audience.

You’re Doing Targeted Marketing Wrong

Dart board

You want to grow your audience, but you have limited resources, so you target your marketing efforts at the groups most likely to respond to it. Sounds familiar? Sensible? It is. But almost everybody does it wrong.

Fair Trade for Sheet Music

Deep Sea Food Chain

In a world that increasingly relies on the economy of free, it’s important to establish that some things aren’t free, and in fact have an actual dollar value associated with them. I sincerely believe that we, as a society, can’t claim to value something—be it an object, a service, or our culture in general—if we refuse to ascribe an actual price to it or to some part of it.

The Shame Of Poverty And Investing In The Future

Philadelphia Skyline, by Flodigrip on Flickr

It is my hope that no one—especially young musicians—should ever face the shame and the self-questioning that poverty could force on them. Music, and more importantly access to music and music education, is vital to all communities.

The Entertainer

OpKrac Video Component

I believe that artists, more so than scientists or the religious, carry the seeds of miracle works inside them. And I believe we are seriously underperforming.

Digital Audio Workstations: Notation and Engagement Reconsidered

Logic Pro screen cap

Despite an engineer or producer’s best attempts, a new work cannot pass transparently through a DAW; there are always stopgaps, enhancements, deletions, and tweaks being exerted that, I think, fundamentally color the recorded piece as separate from the composer’s instruction and the performer’s execution. This begs the question of how best to characterize the DAW’s everyday impact on our musical world.

Audience Cultivation In American New Music

Seated audience

The milieu of new music has splintered into factions, each with its own loyal but marginal audience. All of these groups believe that they have meaningful formulas for creating provocative work, but what good is that work if no one outside the communities where it is generated has access to it?

Morton Subotnick’s Sidewinder

Sidewinder

I appreciated the rigor and austerity of Stockhausen’s Hymnen and Mantra and some of the Columbia Princeton recordings as a high school senior, but it was Subotnick’s Touch and Sidewinder that provided aesthetic enjoyment. The music was alive, organic in its flowing movement, and—particularly appealing to me—playful.

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