Articles

The Odyssey of 2001

Amanda MacBlane

When looking back at 2001 for its musical significance, all I can say is that music is ultimately what kept us going when the events of September 11 unfolded in New York City.

Partyin’ Like It’s 1999

FJO and Nathan Michel

One thing that hasn’t changed in all these years has been our goal to always be inclusive of the broadest range of music that could be considered “new” American music whether it was notated, improvised in a club, assembled in a studio, or found sound.

The Artist’s Dictionary: Redefining Success

success-banner

In this new and somewhat turbulent era for classical music, our own personal success isn’t just about us anymore. The old model is no longer relevant because simply having a job or being a superstar doesn’t necessarily contribute to our communities or to our art.

Jazz Audience Development: The Gender Factor

International Sweethearts of Rhythm

Casual observation of the audience for jazz reveals that it is predominantly male, which also reflects the average jazz band personnel. One wonders aloud whether consumers witnessing more women on the bandstand might ever translate to an increase in women in the jazz audience.

You’re Doing Targeted Marketing Wrong

Dart board

You want to grow your audience, but you have limited resources, so you target your marketing efforts at the groups most likely to respond to it. Sounds familiar? Sensible? It is. But almost everybody does it wrong.

Fair Trade for Sheet Music

Deep Sea Food Chain

In a world that increasingly relies on the economy of free, it’s important to establish that some things aren’t free, and in fact have an actual dollar value associated with them. I sincerely believe that we, as a society, can’t claim to value something—be it an object, a service, or our culture in general—if we refuse to ascribe an actual price to it or to some part of it.

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