It’s important to put your best face forward professionally. We’re all hustling for gigs, and it doesn’t make sense to do anything but make yourself look as appealing as possible. But perhaps there is another layer to it.
We are subsuming a mindset that places little value in our work and then wondering why no one cares about what we do. If a touch of entrepreneurship is how we survive our present situation, so be it. But I do not believe entrepreneurship holds great promise for our future.
I don’t think that teaching some basic entrepreneurial skills is by itself a bad thing, but it’s not a cure-all for the difficulties musicians face financially. Perhaps even more troubling, though, is that in promoting certain business practices there doesn’t seem to be a discussion about how they may conflict with artistic pursuits.
To teach, perform, compose, commission, start ensembles, or start a concert series is nothing new. We are not creating new industries or products, nor are we objectively improving on the past.