Author Archives: Rick Sowash

Radio Wooing Made Simple: What One Composer Learned from Being a Broadcaster

Rick Sowash Ponder this: What music celebrates the life of Theodore Roosevelt? Who cares, you ask? Suppose you are, as I once was, the music programmer at a classical music radio station. And that fat almanac all radio stations possess alerts you that Teddy’s birthday is fast approaching. What music would you choose to air? […]