Author Archives: Andy Doe

You’re Doing Targeted Marketing Wrong

Dart board

You want to grow your audience, but you have limited resources, so you target your marketing efforts at the groups most likely to respond to it. Sounds familiar? Sensible? It is. But almost everybody does it wrong.

Judged By Its Cover

Batman: comic sans

An album of music begins at track one, but you start setting the scene long before this. Most musicians have some sort of a plan in mind for their next album. That plan should already include the cover. In this article, I’ll tell you why it matters and how to avoid screwing it up.

What Is Going on with the Record Industry?

I read a lot of commentary about the modern music business, and I’m guessing you do, too. It drives me slightly crazy. Here are ten things I wish people said more often. They don’t represent a blueprint for success or a complete explanation of what’s happening, but I hope they give you a clearer idea of what’s going on and what you might do about it. Here goes…